Volume, Lift, Lengthen: Big Poppa Mascara in Blackest Black

In the world of mascaras, Big Poppa Mascara stands out as the biggest and baddest of them all! This outrageously volumizing, dramatically lengthening, and intensely black mascara will make even the shyest of lashes take center stage. Not only is bigger better, but stronger is too, which is why we've added Castor Oil to our formula to ensure your lashes get the nourishment they deserve.

With omega-6 fatty acids and essential proteins, your lashes will get the boost they need to create unstoppable drama. The hourglass brush in our mascara grabs and lifts lashes, while the buildable formula glides on smoothly from root to tip in just one swipe. wet n wild has been a go-to destination for vibrant and accessible beauty for over 40 years. We pride ourselves on being a trusted beauty expert that will keep you looking fabulous without breaking the bank.

From bold and bright to neutral and nuanced, we aim to spoil you with options while setting the standard for achievability. So, let your imagination run wild with us! Our mascara formula doesn't just make you look fabulous, it also nourishes your lashes. The addition of Castor Oil, rich in omega-6 fatty acids and essential proteins, helps to strengthen and boost your lashes.

Our hourglass brush, with over 500 bristles, catches and lifts every last lash for bold volume from root to tip. The intensely black pigment in our formula delivers the deepest midnight black for the boldest lashes. Say hello to fuller, longer-looking lashes with our unique hourglass brush that coats lashes in a single swipe.

And rest assured, our products are cruelty-free, because at wet n wild, we believe in beauty without harm to animals.

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